Starbucks VIA
Image by are you gonna eat that via Flickr

Like many of you, I make a run every morning to the local Starbucks for a giant cup of their java goodness.  Around here I have two options for coffee on the go – S-Bucks or the horrible liquid served by the Dunkin Donuts across the street.

A couple of weeks ago my barista was handing out samples of Starbucks VIA.  I had heard about this.  Starbucks is now making instants coffee.  I had two reactions before tasting it.  1 – Gross!  2 – Why?

Instant coffee sucks ass.  In my mind the only people that drink it are 55-year-old bachelors who drink it for breakfast with their scrapple and eggs.

But Starbucks tells me this isn’t your Uncle Frank’s instant coffee.  They call it Starbucks VIA Ready Brew.  “It’s microground,” says the girl in the green visor. “It’s really good.”

You know what?  It was really good.  I was hard pressed to tell the difference between the VIA and my regular coffee.  So I started thinking on the fly how these individual packets of coffee would come in handy.

The light really went off in my head when I was told it tastes just as good with COLD WATER!  Yes, you don’t have to have hot water – it tastes just as good cold.

Starbucks has already provided a lot of answers in their guide to VIA.  These include:

  1. At work where there is no Starbucks coffee.
  2. On a plane – just ask for hot water.
  3. When you’re running late, grab a cold bottle of water and a packet for an instant ice coffee.
  4. At the kids’ events.
  5. Any time you only want to make a single cup instead of a whole pot.

VIA comes in a medium and an extra bold roast and is available and 3- and 12-packs.

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